Broadway Bounty Hunter
Key Art Development & Advertising
After a sold-out run at Barrington Stage, I was given the opportunity to create the key art for Broadway Bounty Hunter’s New York premiere. An electric musical comedy, with a soulful new score by Tony Award nominated composer and lyricist Joe Iconis, chronicles the journey of a woman of a “certain age.”
My Role: Lead Designer
Creative Direction: Bashan Aquart, Frank Gargiulo
Copywriter: Jennifer Walk
Production: Billy Mitchell
Agency: AKA NYC
Inspired by the 70’s and exploitation films, I created a campaign that combined that era and style with a modern twist. The musical is fast-paced, exciting and explosive, and I wanted to translate that into the key art’s visual language.
At the center of the campaign is the lead character Annie Golden surrounded by her new world of bounty hunting.