In collaboration with Pentagram, I was selected to participate in a freelance workshop and was prompted to explore new, innovative ways of expressing the Fashion Institute of Technology’s updated brand.

I created Unleashed Imagination, a series of motion graphic videos.

I wanted to demonstrate how creativity can lead to numerous possibilities, even when using a singular shape like the circle, FIT’s core brand icon.

With the goals of highlighting the school’s expansive creativity and inspiring prospective students, each video introduces a different trait illustrating what it means to be a part of FIT.

Unforgettable uses pattern, optical illusion and repetition to bring out the unique, one-of-a-kind quality of FIT students.

Unmatched illustrates a duel of shapes competing with the other to reflect the hard work and competitive drive of an FIT student.

Unstoppable depicts the journey of an FIT student. Although challenges and obstacles may arise, success is always found in the end with the help of inspiring new skills and people met along the way.